Posts Tagged ‘email’
Social Media and Manufactured Importance
Got any of this–manufactured importance– in your life? Not sure? Of course you’re not sure. It’s likely that YOU are the one who manufactured whatever it is in the first place.
We have a massive social media initiative at my day job. Lots and lots of positive feedback from others in my industry (who are too far away to compete with us), and yet that’s all it’s been…compliments. ROI, meh, not so much. And yet there it is, an enormous sink hole of time, and more importantly MY time. But is it really important?
Where are your stress points? Who put them there? Who is rating their importance? How real is that importance? Tough questions, whether you have ultimate control over the majority of your choices and your time or not. I kinda do. Have control, that is. Yet it was pointed out to me what an inordinate amount of time and angst, how much importance, has grown up around this SM thing. The program is an outgrowth of our continual need to grow, sure, but is this the program that will allow us to achieve our goals More importantly, is it really important enough for us and to me for me to personally carry the load?
Not sure, but the the “ah HA” moment when the concept of “manufactured” rather than essential, integral, irreducible and ineluctable, was applied. I’m gonna think a (short) bit on this i the office today; if it’s real I should be able to make the call between lunch and quitting time. It’s a great exercise, a great filter to apply to the “important” (non-family) aspects of a life.
Whadday think? Looking at the time sinks in your life, how important are they and is that importance real?