Random Thoughts from a Restless Mind

What then constitutes a role model? Who is qualified to fill this role? Who would be willing to do so? How do we find these people, these role models? In a world gone by that was much less heterogenous, where people of all stripes had more in common than not and acknowledged that fact, role models seemed to be a little easier to come by.

Audie Murphy. Stan Musial. Jackie Robinson. Heck, even a politician or two filled the bill. Every town had a teacher or a coach or a cop who everyone looked up to. Why then and not now? Partly because of that sense that we were all more the same than less, but partly because we only knew the good stuff about our role models. On top of that we only really wanted to know the good stuff, ya know?

Once upon a time to be a role model meant to be always trying to do the right thing for the right person at the right time. We forgave the occasional slip because we saw the effort and appreciated that ongoing effort. It inspired us to do better ourselves. We forgave the occasional failure because we knew how hard it is to always look to do that favor, to offer the helping hand, to put forth the best effort. Our sense of our own humanity was extended to our role models as a gift to them such that they would continue to lead us.

The perceived lack of role models in society today says more about us than it does about any role models that we may have discarded. We accentuate our differences rather than our commonalities, no matter how far on either end of the curve those differences may lie. We not only accept too much information about our all too human potential role models, we actively seek the “smoking gun” that will bury them. We are all the lesser for all of that, for we deny ourselves the potential that could come from having a role model just a little bit better than ourselves.

As far as I can see, the only perfect role model continues to set an unachievable goal, however noble might be our effort. Sadly, He has been dead for some 2000 years now.

Twice a year I travel for my day job as an ophthalmologist to a large trade show dedicated to a combination of continuing education and commerce. Part of what I do when I am attending these meetings is provide services as a “leader” to the companies that sell stuff to people like me. The term that is used to describe me in this setting is a “Key Opinion Leader”, or KOL.

I used to think this was very impressive, to be a KOL. Frankly, I was very impressed with myself having “achieved” such a presumably lofty status. I’m not so sure about that anymore. Oh sure, I’m still plenty impressed with myself–I am my own biggest fan, and for whatever it’s worth you should be your own biggest fan, too–but as I think a bit more about what it really means to be a KOL it becomes something a bit more of, I dunno, less I guess.

To be a KOL one must certainly be seen by some kind of audience that is moved by your opinion; I get that, and I still get that the mere fact that one has reached a stage in career or status where your opinion is sought is a kind of stamp of “OK’ness”. No question about it, that’s flattering. Dig a little deeper, though, and you begin to realize that perhaps the only reason why your opinion is out there at all in its quest to be key is because it aligns with the worldview of someone who is telling folks what you think. With few exceptions, even in our modern day of enhanced access for the everyman to tell you what he or she thinks, your opinion is only pushed out there if it is key to someone else’s commercial well-being.

Looked at through that prism at least, it’s a little less impressive to be called a KOL, isn’t it?

The goal all along for me here, in my day job, and pretty much everywhere, is to somehow be a Key Thought Leader. To trade in a marketplace of ideas, hopefully contributing at least some degree of refinement to another’s true genius if I’m unable to generate any true genius of my own. This realization, too slow in coming to be called an epiphany but rather disruptive to my worldview nonetheless, has forced me to re-think a big part of my place in the world of ophthalmology.

Are you interested in what I think only because it aligns with your established objectives? Well then, you’d like me to be a KOL for you, someone who will knowingly or unwittingly move only your needle and not mine. That’s called commerce, and it’s a perfectly legitimate exchange for which we can negotiate value.

Or rather are you interested in what I think while you are in the process of creating those objectives? Ah, now, that’s quite a different story, isn’t it? In this case you are really and truly interested in what I actually think as something that has stand-alone value because you’ve yet to even determine what the dial looks like on your meter, yet to even know what moving the needle looks like. In effect what you have done is put my thoughts out in front of your product or service. In the end I might not actually have what it takes to be one, but if do I know where a thought leader stands.

Out front.